Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors that complete desired actions

https://www.listennotes.com/podcasts/the-news-guy-randy-the-news-guy-zIr18jpa0cx/

Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors that complete desired actions, such as signing up or making purchases, using A/B testing and user feedback